Friday, March 25, 2011

Economist Education

The Economist asked me to write music for their Education campaign which featured seven spots, the first of which is featured above. The folks of the Economist have always given me a wide creative latitude and trust my experience in sound. Either we are always just consistently on the same page or else, being English, they are too polite to question my musical decisions.

That being said, we did go through a number of variations for the open. In fact, by the time I delivered the final music, we had gone through over a dozen different instrumentations, three major melodic shifts and one complete rewrite. In the end, we used the grand piano for the melody. Something about the piano lends to the authoritative and classic tone of the magazine, The Economist. The piano, like the magazine, transcends trends.

This is the music only version.

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